I do think voters do take into consideration - particularly early state voters - take into consideration a wide range of factors, including electability, and they know that part of electability is the total package that you're presenting. ↗
Any act often repeated soon forms a habit; and habit allowed, steady gains in strength, At first it may be but as a spider's web, easily broken through, but if not resisted it soon binds us with chains of steel. ↗
When playing a role, I would feel more comfortable, as you're given a prescribed way of behaving. So, both Facebook and theatre provide contrived settings that provide the illusion of social interaction. ↗