#advert

I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited, they held their meetings in a caravan that had somehow been installed in the place, a rather more exotic place to gather than the typical BBC glass box. ↗

— Evan Davis

#always #bbc #been #box #caravan

Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping. ↗

— Dana Delany

#because #business #channels #dropping #many

Advertising doesn't create a product advantage. It can only convey it. ↗

— William Bernbach

#advertising #convey #create #only #product

I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique. ↗

— Elia Kazan

#called #communists #hard #hard times #i

The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine. ↗

— Edward Bok

#brings #could #each #fact #forgotten

Somebody was telling me about the French Army rifle that was being advertised on eBay the other day - the description was, 'Never shot. Dropped once. ↗

— Roy Blunt

#advertised #army #being #day #description

aesthetic isn't simply about good design for good design's sake. ↗

— Noah Kerner

#design #marketing #product #design

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry. ↗

— Aldous Huxley

#manipulation #propaganda #sales-techniques #dreams

The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear. ↗

— Nat King Cole

#advertising agencies #agencies #anywhere #fear #found

Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind. ↗

— Calvin Coolidge

#been #charges #commercial #commercial world #ennobling