Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.

He returned to Washington the next day and was re-sworn in by Justice Adolph A. Coolidge continued the previous administration's policy not to recognize the Soviet Union. "I think the American people want a solemn ass as a President" he once told Ethel Barrymore "and I think I will go along with them.

As a Coolidge biographer put it "He embodied the spirit and hopes of the middle class could interpret their longings and express their opinions. Coolidge restored public confidence in the White House after the scandals of his predecessor's administration and left office with considerable popularity. That he did represent the genius of the average is the most convincing proof of his strength.