The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact. ↗
Here’s a little jingle I wrote about mulch:
Mulch--sprinkle, sprinkle,
dance, dance, use it with
a friend, and use it
on your plants. (Not a paid advertisement by the mulching industry) ↗
Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch. ↗
Those who prefer their English sloppy have only themselves to thank if the advertisement writer uses his mastery of the vocabulary and syntax to mislead their weak minds. ↗
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases. ↗