#advertising

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ↗

— David Ogilvy

#dangerous #enemy #generals #ignore #people

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. ↗

— David Ogilvy

#babies #bringing #campaigns #except #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

Never stop testing, and your advertising will never stop improving. ↗

— David Ogilvy

#improving #never #never stop #stop #testing

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed. ↗

— Sara Paretsky

#among #awareness #books #contacts #create

Advertising is totally unnecessary. Unless you hope to make money. ↗

— Jef I. Richards

#hope #make #money #totally #unless

Language thus becomes monumental because of the mutations of advertising. ↗

— Robert Smithson

#because #becomes #language #monumental #mutations

I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income. ↗

— George Stephen

#business #depend #developing #devoted #during

A viewer who skips the advertising is the moral equivalent of a shoplifter. ↗

— Nicholas Johnson

#equivalent #moral #skips #viewer #who