#advertising

You alone in Europe are not ancient oh Christianity The most modern European is you Pope Pius X And you whom the windows observe shame keeps you From entering a church and confessing this morning You read the prospectuses the catalogues the billboards that sing aloud That's the poetry this morning and for the prose there are the newspapers There are the 25 centime serials full of murder mysteries Portraits of great men and a thousand different headlines ("Zone") ↗

— Guillaume Apollinaire

#billboard #catalogs #church #city #confession

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today. ↗

— Victor Papanek

#design #change

Advertising doesn't create a product advantage. It can only convey it. ↗

— William Bernbach

#advertising #convey #create #only #product

Censorship is advertising paid by the government. ↗

— Federico Fellini

#censorship #government #paid

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry. ↗

— Aldous Huxley

#manipulation #propaganda #sales-techniques #dreams

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in. ↗

— Jerry Della Femina

#chicago #city #great #hours #into

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. ↗

— Jay Chiat

#ought #shop #should #tell #telling

Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere. ↗

— Brit Hume

#because #dollars #down #everywhere #expect