#advertising

What really decides consumers to buy or not to buy is the content of your advertising, not its form. ↗

— David Ogilvy

#buy #consumers #content #decides #form

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone. ↗

— Fairfax Cone

#aimed #always #another #anyone #audience

Most criticism of advertising is written in ignorance of what actually happens inside these agencies. ↗

— Michael Schudson

#advertising #agencies #criticism #happens #ignorance

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions. ↗

— William Allen White

#america #comfort #ease #genie #into

I should go into advertising or public relations because if there is someone or something I like, I will promote it like it’s the cure for whatever ailment is in your life. If I love you, I want you to love what I love. Consider yourself smitten or else, suffer hearing me talk about it nonstop…until you also love it. ↗

— Katie Kiesler

#love #making-decisions #public-relations #age

Advertising men and politicians are dangerous if they are separated. Together they are diabolical. ↗

— Phillip Adams

#dangerous #diabolical #men #politicians #separated

LONG-DISTANCE READING: To determine the readable distance in feet, of words on a billboard, take half the height of one of the letters in inches and multiply by 100. ↗

— Thos. Hodgson

#design

Boredom forces you to ring people you haven’t seen for eighteen years and halfway through the conversation you remember why you left it so long. Boredom means you start to read not only mail-order catalogues but also the advertising inserts that fall on the floor. Boredom gives you half a mind to get a gun and go berserk in the local shopping centre, and you know where this is going. Eventually, boredom means you will take up golf. ↗

— Jeremy Clarkson

#advertising