#advertising

The most powerful element in advertising is the truth. ↗

— William Bernbach

#element #most #most powerful #powerful #truth

The Internet creates as well as destroys. Social networks, search advertising, and cloud computing are multibillion dollar industries that didn't exist 10 years ago. They are products of the same force that has rendered the Postal Service's core business obsolete. ↗

— John Sununu

#ago #business #cloud #computing #core

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. ↗

— Leo Burnett

#ad #advertising #easier #far #good

Good advertising does not just circulate information. It penetrates the public mind with desires and belief. ↗

— Leo Burnett

#belief #circulate #desires #does #good

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ↗

— Leo Burnett

#creation #effective #familiar #into #new

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague. ↗

— John C. Crosby

#avoid #concrete #cultivate #delightfully #first

It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money. ↗

— G.K. Chesterton

#hypocrisy #irony #philanthropy #money

If nonsatiety were the natural state of human nature then aggressive want-stimulating advertising would not be necessary, nor would the barrage of novelty aimed at promoting dissatisfaction with last year's model. The system attempts to remake people to fit its own presuppositions. If people's wants are not naturally insatiable we must make them so, in order to keep the system going. ↗

— Herman E. Daly

#consumerism #desire #economics #nature

All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news. ↗

— George Orwell

#censorship #george-orwell #ideas #media #news

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario. ↗

— Jean Baudrillard

#achieved #advertising #commitment #credibility #effect