Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

The three later filed a lawsuit against Zuckerberg subsequently settling. Zuckerberg said that "it's OK to break things" "to make them better". On October 1 2012 Zuckerberg visited Russian Prime Minister Dmitry Medvedev in Moscow to stimulate social media innovation in Russia and to boost Facebook’s position in the Russian market.

Mark Elliot Zuckerberg (born May 14 1984) is an American computer programmer and Internet entrepreneur. Born and raised in New York state Zuckerberg began writing software as a hobby in middle school with help from his father and a tutor (who called him a prodigy).