#advertising

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. ↗

— David Ogilvy

#babies #bringing #campaigns #except #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

Never stop testing, and your advertising will never stop improving. ↗

— David Ogilvy

#improving #never #never stop #stop #testing

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ↗

— David Ogilvy

#economy #firm #freedom #merits #person

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. ↗

— David Ogilvy

#down #flag #headline #kind #meat

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed. ↗

— Sara Paretsky

#among #awareness #books #contacts #create

This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records. ↗

— Holly Johnson

#advertising #always #bands #bothers #column

In the arts, the critic is the only independent source of information. The rest is advertising. ↗

— Pauline Kael

#arts #critic #independent #information #only

The critic is the only independent source of information. The rest is advertising. ↗

— Pauline Kael

#critic #independent #information #only #rest