Fox came to us with the concept for ICE AGE and they came to us with the first draft of the script. They also gave us a mandate to make it into a comedy from what was previously a rather dramatic action concept. ↗
Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a simple as that. We do stuff like that on and off. ↗
The 'Bird's Nest' National Stadium, which I helped to conceive, is designed to embody the Olympic spirit of 'fair competition.' It tells people that freedom is possible but needs fairness, courage and strength. ↗
The Beijing Olympics and the Shanghai World Expo show just how much effort China is willing to spend to enter the global stage. But while China desires to understand the world, it fails to accept its universal values. ↗