You have to be vigorous. That's the only way you are going to get it because everybody has dreams and everybody has goals, but the only people who achieve them are the ones that go after it and don't take no for an answer. ↗
Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem. ↗
You then get into a period a few years ago, where a lot of external factors that we didn't have anything to do with did hit, and some of them at the same time... devaluations, weak economies, you name it, in various parts of the world. ↗
I think probably the scariest thing, as weird as it sounds, was 'The Wizard of Oz' and the flying monkeys with the witch. I remember seeing that - it still seems freaky. ↗