Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues. ↗
As far as I was concerned the important thing was that the music was getting the attention as well as me so it was always a great way to get more of the public to connect with classical music, and opera particularly. ↗
I performed in Sydney some years ago for the Sydney Festival and I am just so pleased to be returning to the wonderful Sydney Opera House and also performing in Melbourne for the first time. ↗
I wouldn't want to criticise someone like Charlotte Church because she has done fantastically well, but personally I've always cared about the long term. ↗