Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.

Personal life
Jesse James Garrett grew up in Florida. Career
Jesse James Garrett is a co-founder of Adaptive Path a user experience strategy and design firm and co-founded the Information Architecture Institute. Garrett thought of the term when he realized the need for a shorthand term to represent the suite of technologies he was proposing to a client.

Jesse James Garrett is a user experience designer.