#at

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. ↗

— Frank Luntz

#change #course #delivered #effective #history

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. ↗

— Frank Luntz

#because #been #before #corporate #corporate world

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it. ↗

— Frank Luntz

#advertise #because #corporation #just #message

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. ↗

— Frank Luntz

#environment #fundamental #fundamental problem #prism #problem

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different. ↗

— Frank Luntz

#behind #different #educating #elected #even

The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth. ↗

— Frank Luntz

#committee #could #eye #hired #look

The way you communicate an idea is different than the way you communicate a product. ↗

— Frank Luntz

#communicate #different #idea #product #than

There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear. ↗

— Frank Luntz

#american people #anger #believe #communication #disappointment

When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. ↗

— Frank Luntz

#awful #because #better #business #cases

Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down. ↗

— Frank Luntz

#burn #confuse #down #evil #fire