You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. ↗
I usually go make-up free when I'm not working. Because I work so much, during the free days that I have I like to let my skin breathe, but of course I'm girly so I like to put on some blush and some mascara. ↗
It is very easy to make clear what you want a film to say, but I did not wish to engage in overt propaganda, even for the right cause. I wanted to create an experience through the films, something where people could have the freedom of their own response to them. ↗
In terms of the feeling of the piece, I cant think about what people are gonna think about it, what are the critics gonna say, I'm trying to bring some resolution, and realize that myself. It's a struggle; it's a process that gets us this. ↗
These films however, have ambiguity built into them, because it's too easy in film to make a strident work of propaganda or advertising, which are really the same thing anyway, meaning the message is unmistakable. ↗
