There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. ↗
I have never heard anyone say This is it. I know right now is the high point of my life. It will never get any better. Only in retrospect do we recognize the best times and of course then it is too late. ↗
In Poland, my audience is all women between 18 and 30. At U.S. conventions, you have the fantasy and science fiction crowd. At Harvard you have an entirely different audience. It's so schizophrenic. ↗