Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga. ↗
It doesn't really seem any different anywhere. I'd say it seems like we're biggest in Australia. It's just that we've always been this underground band and for some reason in the last month has been starting to go overground. ↗
The biggest misconception about us is that we're just a rock band. We think our music is a cross-section of many genres; a hybrid of what the six of us have grown up on. ↗
I don't expect that we're going to become the biggest craze. If it happened, I'd be really shocked. I think people will dig it, but there will be a sea of people who just don't get it. ↗