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Read through the most famous quotes by topic #branding
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do… ↗
The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand. ↗
#book-power #brand #branding #kytka #video-killed-the-radio-star
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. ↗
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... ↗
Life is a game and there are many ways to keep score. Stick with your gut, reward your hard work with hard play, and you'll find yourself on top of the leaderboards. Building a brand is all about the vision and drive that goes into your day - both professionally and socially. ↗
