When Lalit Modi came to the podium after the final of the third Indian Premier League, with minutes ticking away on his reign, he had what few administrators at presentation ceremonies can claim to have enjoyed: a captive audience. What would it be? You won't have Modi to kick around any more, a la Richard Nixon? Old BCCI vice-presidents never die, they just fade away, a la Douglas MacArthur? Not quite, although Modi, for him, flirted with rhetoric: 'Indian People's League… I have lived a dream… Humble servant of the game.' Then there was the quote from the Bhagavad Gita, which some oblivious viewers may have mistaken for another sponsor (coming soon: the Mahabharata Moment of Success). Finally there came a defiant roar: 'We should not allow this brand to be diluted and we will not.

— Gideon Haigh

#commercialism #cricket #douglas-macarthur #indian-premier-league #lalit-modi