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People who supported Obama felt like they formed a relationship, that they were being spoken to. The way that campaign worked and the way he's worked during his first term is to make people feel like he's grasping their hand, whether it's by tweeting or email, moments after an event, sometimes during an event. It makes people relate to him. ↗
The Tea Party isolated Mitt Romney from mainstream voters, linking him to a rabid ideology that he could not shake as he desperately tried to move to the middle in the closing weeks of the campaign. Lesson: The loudest voices don't often command the votes needed to win in November. ↗
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