It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗
All the papers contained nothing but fantastic stories about the war. However, for several months we had been accustomed to war talk. We had so often packed our service trunks that the whole thing had become tedious. ↗
And at ten, or whatever time, in the morning we had the press conference, what we knew is there had been an incident at Three Mile Island, that it was shut down, that there was water that had escaped but it was contained. ↗
To my knowledge, the Department of Homeland Security has focused on detection devices that are large, expensive, use a large amount of energy, and cannot easily be placed in or on a shipping container. ↗
I remembered something Father Michael said to me a the monastery. 'The human soul is meant to expand. Things that once captured your heart may no longer be able to contain it. ↗