#d

Science does not permit exceptions. ↗

— Claude Bernard

#exceptions #permit #science

I enjoy doing nothing. ↗

— Jeffrey Bernard

#enjoy #i #nothing

Oh, to me not drinking is like being dead, almost. I sit here taking endless journeys down memory lane. It gets boring. ↗

— Jeffrey Bernard

#being #boring #dead #down #drinking

The only reason I would have liked to have gone to university is because I like cricket. Not a very good reason to want to go, but as good as any, I suppose. ↗

— Jeffrey Bernard

#because #cricket #go #gone #good

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive. ↗

— William Bernbach

#energetic #evil #good #out #passive

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen. ↗

— William Bernbach

#communicator #concerned #gets #his #how

Nobody counts the number of ads you run; they just remember the impression you make. ↗

— William Bernbach

#counts #impression #just #make #nobody

An idea can turn to dust or magic, depending on the talent that rubs against it. ↗

— William Bernbach

#depending #dust #idea #magic #rubs

If your advertising goes unnoticed, everything else is academic. ↗

— William Bernbach

#advertising #else #everything #goes #unnoticed

Properly practiced creativity can make one ad do the work of ten. ↗

— William Bernbach

#creativity #make #practiced #properly #ten