#de

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. ↗

— Marshall McLuhan

#everybody #experience #experiences #far #influences

As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes. ↗

— Marshall McLuhan

#arts #becomes #collective #direction #increasingly

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. ↗

— Marshall McLuhan

#aims #among #aspirations #collective #collective consciousness

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. ↗

— Marshall McLuhan

#blueprints #commercial #essentially #every #evoking

Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language. ↗

— Marshall McLuhan

#call #different #different language #every #great

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. ↗

— Marshall McLuhan

#ads #any #archaeologists #day #discover

The scientist rigorously defends his right to be ignorant of almost everything except his specialty. ↗

— Marshall McLuhan

#defends #everything #except #his #ignorant

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it. ↗

— Marshall McLuhan

#art #beginning #culture #dew #distant

Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition. ↗

— Marshall McLuhan

#cultural #despair #emerge #feeling #great

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation. ↗

— Marshall McLuhan

#aggression #avenue #consciousness #demand #madison