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I can go into LinkedIn and search for network engineers and come up with a list of great spear-phishing targets because they usually have administrator rights over the network. Then I go onto Twitter or Facebook and trick them into doing something, and I have privileged access. ↗
Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it. ↗
You look at the tremendous success of Facebook. To my mind there is not a lot of commerce going on in these social networking sites. eBay is a community anchored in commerce. It is a commerce site that built a community around it. What has not been proven is if the reverse can happen and people will go to community sites to do commerce. ↗
