Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar. ↗
I like to compare the holiday season with the way a child listens to a favorite story. The pleasure is in the familiar way the story begins, the anticipation of familiar turns it takes, the familiar moments of suspense, and the familiar climax and ending. ↗
I think every little girl is fascinated with mermaids whether you are familiar with 'Splash' or 'Little Mermaid' or things like that. I did remember the film but I didn't watch it going into 'Aquamarine.' ↗
In Dreams... well, I was slightly overcompensating with that. I was a bit like a director for hire, so maybe I was putting too much imagery that was familiar to me into it. ↗
Things change and work changes. Right now I like the idea of enveloping a space and getting messages across that connect to the world in ways that seem familiar but are different. ↗