What I have found is that my fan base will follow me to whatever I'm doing. They gave me a big tune-in for Hallmark. They were just happy to see me working again, and my job is not to disappoint them, not to cheat them. ↗
We wanted to establish a new fan base over here. And second, we wanted to challenge ourselves. We wanted to bring what is ostensibly new music to fresh ears and see what lights them up. ↗
And of course I've got kids of my own now, and they love me being in the Harry Potter films. I'm now part of a phenomenon. You become incredibly cool to your kids, and you get a young fan base. So you became the cool dad at school. You're suddenly hip. ↗
As a label, you have to treat every group and every record as a unique entity. I think that that has been our success, rather than relying upon a fan base. ↗