That's a hard question, because I started skating when I was three, so I don't really remember life before it, and I don't know what it is like not to work hard at something. ↗
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. ↗
Although all new ideas are born in France, they are not readily adopted there. It seems that they must first commence to prosper in a foreign country. ↗