Wal-Mart doesn't really care about your faith. Wal-Mart cares if you have money to spend, and it is going to be as generic as possible in exploiting the holiday season for every buck it can make. ↗
In the studio system, things are expected of a film. By the first, second, third act, there's a generic language that comes out of the more commercial system. ↗
What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list. ↗