#gh

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ↗

— David Ogilvy

#brand #complex #contribution #every #image

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

I don't think Michael had to retire for us to get the spotlight, because when you win, it commands attention. ↗

— Hakeem Olajuwon

#because #commands #get #had #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

I think the roles in television are better for women right now. At this point, I don't want to continue doing the same things I've been doing in film because it's very limited. ↗

— Sandra Oh

#been #better #continue #doing #film

In many Asian households, to not go on to higher education, that's like a big no-no. I know my parents' discouragement was for my own protection, and I'm really close to them now, but they didn't understand that there is value in this. That's because they didn't know. ↗

— Sandra Oh

#because #big #close #discouragement #education

It is not important for me as a writer that you leave a piece of writing of mine with either an agreement or even a resonance with what I have said. What is important is that you leave with the resonance of what you have felt and what you thought in reaction to that. ↗

— Ben Okri

#either #even #felt #i #important

Right, but there's expertise and then there's inside information. And I think we have to make a distinction. ↗

— Daniel Okrent

#expertise #i #i think #information #inside

That first week, I also went to Washington. That was really tough. I sympathize with those Washington figures who have to face 40 Times Washington bureau reporters. They ask hard questions and they're relentless. And they were quite suspicious and quite dubious about me. ↗

— Daniel Okrent

#also #ask #bureau #dubious #face