Awards were made in Hollywood, in whatever the time it was created. They're to promote each other's movies. You give me an award, I give you an award and people will believe that we are great movies and they'll go to see them. It's still the same. ↗
One thing about being famous is the people around you, you pay all their bills so they very rarely disagree with you because they want you to pick up the check. ↗
That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it? ↗