Eloquence, at its highest pitch, leaves little room for reason or reflection, but addresses itself entirely to the desires and affections, captivating the willing hearers, and subduing their understanding. ↗
The design of Rhetoric is to remove those Prejudices that lie in the way of Truth, to Reduce the Passions to the Government of Reasons; to place our Subject in a Right Light, and excite our Hearers to a due consideration of it. ↗
For if any man who never saw fire proved by satisfactory arguments that fire burns. His hearer's mind would never be satisfied, nor would he avoid the fire until he put his hand in it that he might learn by experiment what argument taught. ↗