#heir

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗

— David Ogilvy

#appropriations #avoid #awkward #cash #clients

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. ↗

— David Ogilvy

#day #every #every day #grammar #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ↗

— David Ogilvy

#economy #firm #freedom #merits #person

The opponents and I are really one. My strength and skills only half of the equation. The other half is theirs. An opponent is someone whose strength joined to yours creates a certain result. ↗

— Sadaharu Oh

#creates #equation #half #i #joined

The Times' new credibility committee report that was issued on Monday very specifically said they will be putting in a policy that reporters must get permission from their department heads to appear on television, which I think is a really good thing. ↗

— Daniel Okrent

#committee #credibility #department #get #good

Reading, like writing, is a creative act. If readers only bring a narrow range of themselves to the book, then they'll only see their narrow range reflected in it. ↗

— Ben Okri

#book #bring #creative #creative act #like

Once the Republicans get rolling, they assume they're going to win everything. They are zealots, and zealots assume the last five percent of whatever their plan is will be taken care of by their own greatness or momentum or divinity. ↗

— Keith Olbermann

#care #divinity #everything #five #get

I can think of a lot of women clients of mine who are well into their 50s or 60s who are still quintessentially very elegant. ↗

— Bruce Oldfield

#elegant #i #i can #into #lot

I wear my Pen as others do their Sword. ↗

— John Oldham

#others #pen #sword #their #wear