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It avoids a self-conscious relationship to the act. We live in the most self-conscious society in the history of mankind. There are good things in that, but there are also terrible things. The worst of it is, that we find it hard to give ourselves to the cultural process. ↗
One way we gave small businesses more money to invest was by extending tax provisions on expensing. This allows businesses to immediately write off things like equipment, without being burdened by depreciation requirements. ↗
Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you. ↗
