In order to appeal to a wider audience on network in order to survive, generally your characters need to be, at a base level, a little bit more likable. ↗
Hatred strikes me as one of the few signs of life remaining in the world. This is another thing about the world which is upsidedown: all the friendly and likable people seem dead to me; only the haters seem alive. ↗
I often play women who are not essentially good or likable, and I often go through a stage where I hate them. Then I end up loving and defending them. ↗