#log

As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes. ↗

— Marshall McLuhan

#arts #becomes #collective #direction #increasingly

The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. ↗

— Marshall McLuhan

#any #consequences #each #extension #into

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.' ↗

— Marshall McLuhan

#again #age #automation #characteristics #every

For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role. ↗

— Marshall McLuhan

#mystery #occupies #role #same #space

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. ↗

— Marshall McLuhan

#ads #any #archaeologists #day #discover

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. ↗

— Marshall McLuhan

#being #consciousness #electronic #extension #form

Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition. ↗

— Marshall McLuhan

#cultural #despair #emerge #feeling #great

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. ↗

— Marshall McLuhan

#advertiser #background #business #go #magic

You expect far too much of a first sentence. Think of it as analogous to a good country breakfast: what we want is something simple, but nourishing to the imagination. ↗

— Larry McMurtry

#breakfast #country #expect #far #first

The only thing that I'd rather own than Windows is English, because then I could charge you two hundred and forty-nine dollars for the right to speak it. ↗

— Scott McNealy

#because #charge #could #dollars #english