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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

Marshall McLuhan

#any #consequences #each #extension #into

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In the years after his death he would continue to be a controversial figure in academic circles. With the arrival of the internet however there was renewed interest in his work and perspective.

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