There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone. ↗
Ever since I could first write I have been doing so. When I was taught how to write and read at school, I made up my mind that this was what I love to do best and this was the world I was going to occupy. ↗
This was a really big opportunity. This script was even mediocre. The idea was great, but Jay came on with his guys made it great and very specific. It all came together well. ↗