#mar

After I got married, the first child born to us was mentally handicapped. ↗

— Kenzaburo Oe

#born #child #first #got #handicapped

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. ↗

— David Ogilvy

#drunkard #executives #i #illumination #increasing

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. ↗

— David Ogilvy

#better #get #hire #leave #look

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗

— David Ogilvy

#appropriations #avoid #awkward #cash #clients

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. ↗

— David Ogilvy

#day #every #every day #grammar #i

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. ↗

— David Ogilvy

#break #decide #image #like #make

People ask me what I'm writing. They think I'm Sandra Tsing Loh. Or they ask about stand-up. 'No, that's Margaret Cho.' I really think there is this kind of glomming, that they think we are somehow all the same person. ↗

— Sandra Oh

#ask #i #kind #margaret #me

When you get to that level, it's not a matter of talent anymore - because all the players are so talented - it's about preparation, about playing smart and making good decisions. ↗

— Hakeem Olajuwon

#anymore #because #decisions #get #good