#marketing

There's nothing remotely interesting to me about marketing music as a product. ↗

— Mark Edwards

#interesting #marketing #me #music #nothing

Marketing is what you do when your product is no good. ↗

— Edwin Land

#marketing #product #you #your

We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services. ↗

— John Larson

#able #acquisitions #basically #capitalize #come

Our songs did not transcend being R&B hits. They were R&B hits that white kids were attracted to. And if people bought it, it became rock & roll. That's marketing. Why couldn't it still be R&B? The bass pattern didn't change. The song didn't change. It was still 'Yakety Yak' and 'Searchin'.' ↗

— Jerry Leiber

#attracted #bass #became #being #bought

With all the media attention, all the love from the fans, I felt I needed to prove myself. Prove that I'm not a marketing tool, I'm not a ploy to improve attendance. Prove I can play in this league. But I've surrendered that to God. I'm not in a battle with what everybody else thinks anymore. ↗

— Jeremy Lin

#attendance #attention #battle #else #everybody

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition. ↗

— Nile Rodgers

#comes #knows #marketing #most #most powerful

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now. ↗

— Nicolas Roeg

#everything #familiar #marketing #now #reaching

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar. ↗

— Nicolas Roeg

#because #change #deals #death #familiar

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion. ↗

— David Crane

#approaching #artists #background #business #came

Apple has great marketing, among the best PR and marketing in the world. ↗

— Ron Johnson

#apple #best #great #marketing #world