#marketing

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar. ↗

— Nicolas Roeg

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#because #change #deals #death #familiar

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion. ↗

— David Crane

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#approaching #artists #background #business #came