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Read through the most famous quotes by topic #marketing
Jack's marketing books had been a part of her life for so long that she had ceased to register their presence, simply moving them from the couch to the coffee table, from the bed to the nightstand. How to Sell Everything to Anybody. Eight Great Habits of CEOs. They all seemed to involve numbers, as if you could simply count yourself to riches, like following sheep to sleep. ↗
[Over breakfast] We discussed the 'novelisation' question. This is where the studio pay someone to novelise my script and sell it as Sense and Sensibility. I've said if this happens I will hang myself. Revolting notion. Beyond revolting. Lindsay [Doran] said that the executive she had discussed it with had said 'as a human being I agree with you -- but ...' I laughed until my porridge was cool enough to swallow. ↗
#marketing #movies #novelization #screenplays #unintentional-humor
Josephy visited several leading Manhattan bookstores and sadly discovered the explanation [from his agent] to be generally correct; books about Indians were shelved in the back of the stores alongside books about natural history, dinosaurs, plants, birds, and animals rather than being placed alongside biographies and histories of Americans, Europeans, Asians, Africans, and other great world cultures. Puzzled, Josephy began asking bookstore managers for a justification of this marketing tactic and was informed that Indian books had “just always been placed there.” The longer he pondered booksellers’ indifference toward Indians, the more annoyed Josephy became with the realization that bookstore marketing tactics were simply a reflection of the pervasive thinking throughout the United States in 1961: Americans believed Indians to be a vanished people. “Thinking about it made me angry,” Josephy wrote in his autobiography, “and I vowed that someday, some way, I would do something about this ignorant insult. ↗
Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable. ↗
#any #conversations #despicable #hear #jam
It's a really interesting and diverse business. You're a farmer first, then a winemaker, then you're onto marketing and distribution. So it's multi-faceted and really engaging. I've learned more in the last couple years than in the ten prior to that, so it's been pretty interesting. ↗
