#marketing

Josephy visited several leading Manhattan bookstores and sadly discovered the explanation [from his agent] to be generally correct; books about Indians were shelved in the back of the stores alongside books about natural history, dinosaurs, plants, birds, and animals rather than being placed alongside biographies and histories of Americans, Europeans, Asians, Africans, and other great world cultures. Puzzled, Josephy began asking bookstore managers for a justification of this marketing tactic and was informed that Indian books had “just always been placed there.” The longer he pondered booksellers’ indifference toward Indians, the more annoyed Josephy became with the realization that bookstore marketing tactics were simply a reflection of the pervasive thinking throughout the United States in 1961: Americans believed Indians to be a vanished people. “Thinking about it made me angry,” Josephy wrote in his autobiography, “and I vowed that someday, some way, I would do something about this ignorant insult. ↗

— Bobby Bridger

#native-american #publishing #nature

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater. ↗

— Alvin Ailey

#aim #black #bringing #into #marketing

My dad is a marketing mastermind. ↗

— Serena Williams

#marketing

Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable. ↗

— Eddie Vedder

#any #conversations #despicable #hear #jam

It's a really interesting and diverse business. You're a farmer first, then a winemaker, then you're onto marketing and distribution. So it's multi-faceted and really engaging. I've learned more in the last couple years than in the ten prior to that, so it's been pretty interesting. ↗

— Drew Bledsoe

#business #couple #distribution #diverse #engaging

aesthetic isn't simply about good design for good design's sake. ↗

— Noah Kerner

#design #marketing #product #design

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114. ↗

— Andrea Jung

#around #avon #beauty #concept #direct

No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted. ↗

— Andrea Jung

#background #blood #doing #family #going

Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly. ↗

— Andrea Jung

#challenging #constantly #consumers #evolving #frustration

In marketing you must choose between boredom, shouting and seduction. Which do you want? ↗

— Roy H. Williams

#boredom #choose #marketing #must #seduction