What has kept the world safe from the bomb since 1945 has not been deterrence, in the sense of fear of specific weapons, so much as it's been memory. The memory of what happened at Hiroshima. ↗
Too many people have been analyzing their pasts, their childhoods, their memories, their parents, and realizing that it doesn't do anything-or that it doesn't do enough. ↗
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ↗
As I like to say, the entire collective memory of the species - that means all known and recorded information - is going to be just a few keystrokes away in a matter of years. ↗