You get a letter from her agency embracing you into the family that says, 'It is our goal now to help you achieve your dream of being a songwriter, in John's memory.' ↗
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ↗
As I like to say, the entire collective memory of the species - that means all known and recorded information - is going to be just a few keystrokes away in a matter of years. ↗