Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold. ↗
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. ↗
Successful model? That's a myth. The year I modeled was the most painful year of my life. Editors would always talk to you in the third person as though you were merely a piece of merchandise. ↗
From the cradle to the grave she is subject to the power and control of man. Father, guardian, or husband, one conveys her like some piece of merchandise over to the other. ↗
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases. ↗