Uncle Junior is a criminal, which makes him a villain, so it makes people want to watch him. My whole life as an actor has been preparing for something like this. ↗
Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something. ↗
If I read a script and find it engaging and I start making choices in my mind on how to approach the work, than that's a good indication that it is something worth pursuing. ↗