I may not drink an electrolyte beverage during the race. If I am running in an hour, I won't need one. But if you're running an hour-and-a-half to two hours or more, maybe you need a little bit of the electrolytes. ↗
The Internet has really democratized ideas. There are no real gatekeepers any more, because if you have a great idea, and you put it online, people will find it and it will get in front of who it needs to get in front of. ↗