When I was a teacher, teachers would come into my classroom and admire my desk on which lay nothing whatever, whereas theirs were heaped with papers and books. ↗
So the idea that there is nothing essential, in the sense that there are no human universals, is dogma. Ask most anyone who is going to be shot at dawn. ↗
The image is where you have dinner at night, who you're seeing. It's what car you drive and how you dress. People in the industry sell that, and it creates a dream. There's nothing else. ↗