#o

How I say it has as much of an impact on what people think of me as what I say. ↗

— Frank Luntz

#i #impact #me #much #people

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to. ↗

— Frank Luntz

#cannot #care #ceos #communication #corporate

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. ↗

— Frank Luntz

#change #course #delivered #effective #history

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. ↗

— Frank Luntz

#because #been #before #corporate #corporate world

One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them. ↗

— Frank Luntz

#mad #particularly #politicians #punch #them

Politics is gut; commercials are gut. ↗

— Frank Luntz

#gut #politics

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans. ↗

— Frank Luntz

#everyday #explained #need #open #open spaces

Your most important sale in life is to sell yourself to yourself. ↗

— Maxwell Maltz

#life #most #sale #sell #your

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it. ↗

— Frank Luntz

#advertise #because #corporation #just #message

Reason is the enemy of faith. ↗

— Martin Luther

#faith #reason