The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ↗
I've been offered a couple of shows that have been very successful, but they weren't right for me. It has to be something I could be excited about for a long time. ↗
It is a bit embarrassing to have been concerned with the human problem all one's life and find at the end that one has no more to offer by way of advice than 'try to be a little kinder.' ↗
I protest that if some great Power would agree to make me always think what is true and do what is right, on condition of being turned into a sort of clock and would up every morning before I got out of bed, I should instantly close with the offer. ↗
Dr. Rice went well beyond offering a helping hand - she went so far as to shed tears and share hugs with those who, in a matter of just a few hours, had lost everything to the rising floodwaters. ↗
Help is even being offered from across the ocean, as over two dozen countries have stepped forward to offer financial and material support to the American people. ↗